How Uber Protects Its Brand Globally
As an IP or Brand Protection professional dealing with numerous infringers and counterfeiters, one question that probably keeps you up at night is how to identify the worst offenders to your brand and make the greatest impact on your business.
When Uber set up its anti-counterfeiting program, it faced a similar challenge. With operations in approximately 70 countries and thousands of intellectual property assets, including domain names, trademarks, and copyrights, Uber needed a scalable strategy for protecting its brand.
Uber has implemented a multi-pronged brand protection strategy that aims to create a more lasting impact than simply taking down counterfeit listings. By adopting a data-driven approach to consolidate insights from both online and offline data, Uber has generated meaningful outcomes in its global brand protection efforts.
Key topics covered in this webinar include:
- How Uber’s anti-counterfeiting program was conceived and implemented
- What unique approaches Uber has taken to combat counterfeits
- How Uber leverages data to go beyond whack-a-mole and deliver on its overall strategy