Combating counterfeit listings in the Consumer Electronics & Computer Device industry has never been more challenging, but Hubstream brings opportunity.
The COVID-19 pandemic has heightened the instability of consumer electronics supply chains, creating opportunities for counterfeiters to peddle fake components and establish various distribution channels. Now, let’s delve into the main challenges faced by these teams when dealing with counterfeit products in this sector:
The Rise of Superfake Parts
Counterfeit electronic parts closely imitate authentic components and may even successfully pass preliminary electrical tests.
Diverse Distribution Channels
Within this industry, you'll find the sale of authentic products in gray markets at discounted rates, alongside the practice of reselling refurbished or open-box items as if they were "brand new".
Absence of Physical Inspection
Online product reviews can provide insights into a product's actual performance and quality, but they lose reliability when assessing electronics products due to the risk of manipulation by fraudulent reviewers.
Complexity in the digital space
Consumer electronics companies face persistent difficulties in permanently eliminating illicit listings from online marketplaces, search engines, and social media platforms, mirroring the challenges encountered by retail brands.
Hubstream helps your Brand Protection teams find bad actors quickly
Hubstream helps you authenticate electrical parts and pinpointing those supplying counterfeit components.
Connect the Dots
Hubstream’s AI helps you identify bad actors faster by connecting all the dots from test purchases, locations, individuals and digital data.
Combat Gray Market Trades
Hubstream’s advanced dashboards help you get real-time updates from local markets and catch unauthorized sellers easily.
Stop Playing Whack-a-Mole
Hubstream integrates data from various sources and prioritize repeat offenders for you, giving your time back for important tasks.